sohohospitality

  Be it the sociable nature of Thai people or the popularity of food tourism, the market is overstocked with F&B outlets. However, last year was a real challenge andthe entire F&B sector felt the dire need for transformative changes like never before. The ripple created by the pandemic led to a great volume of experiments driven by the concept of ‘experiential dining’. In the rapidly evolving sector, F&B interior design plays a crucial role. It enables the marketers to offer the customers more than just food. Let’s discuss how the growth strategy of the F&B sector is revolving around experiential dining and what are the key design trends to achieve it.   What is experiential dining? Most of the customers perceive eating out more than a necessity. Food and beverage outlets areconsidered as a source of entertainment. When customers are willing to pay more, they don’t want just food, instead, they search for experiences. And the secret doesn’t lie in the authen...

  The racy nightlife and the tropical beaches of Thailand welcome millions of tourists every year. In fact, tourism is one of the biggest contributors to the national GDP. From backpackers to business professionals, everyone is attracted to Thailand which makes the hospitality business one of the most sought-after opportunities to succeed. Now that the pace of the tourism business is gaining momentum once again after the pandemic, it is the best time to design a pleasant experience for the upcoming guests. In case you are searching for ways to get higher returns on the investment, hiring a restaurant designer is a dire necessity. In this post, we will discuss the complete cost breakdown for design and consulting services.   What do restaurant design consultants do? A recent report about Thailand tourism by Al Jazeera stated that tourists are ready to come back to Thailand but the government guidelines are somewhat ruining the experience. In this scenario, the ultimate goal...